| Analyzing existing market demand |
| Using lifestyle models and our knowledge of existing housing stock we are able
to profile local, regional or national residents by household to demonstrate what homes people live
in by lifestyle. Do wealthy, 65+ households in the South East live in 1 bedroom flats or
bungalows? Are families in London predominantly in flats rather than detached houses? |
| Mismatch Analysis |
| Once we understand what type of homes people typically live in we can take a view
on what, realistically, people will aspire to live in, especially as they move through lifestages or
see a change to their affluence. How does this then match with what housing is being supplied in
your area? Is there an oversupply of town houses when actually the demographics suggest more 1
bedroom flats would be suitable, or vice versa? |
| Understanding how the existing housing supply compares with typically desired
dwellings can help you better understand what type of housing stock to develop. |
| Forecasting |
| We can assist by identifying gaps between supply and demand for any horizon year.
Perhaps the potential residents are different to the local residents at present. We can help with
this by: |
| Analyzing potential residents based on local population, commuter routes and income levels (against potential price points for new homes) |
| Forecasting how these residents profiles may change over time |
| Profiling these potential residents and defining their desired housing type |
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| Benefit |
| The Housing Mismatch Model allows a comparison to be made between current housing
stock and the type of housing both current and potential residents aspire to live in. The proposed
mix can be adjusted accordingly. |
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| Current Dominant Housing Type: |
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| Preferred Housing Type: |
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Mismatch Housing Type: Areas un-shaded represent areas where there is a mismatch between demand and supply by housing type. |
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