Personicx Lifestyle profiles are built from lifestyle and demographic data at postcode level and have recently been updated and rebuilt. Personicx is a highly predictive segmentation system. With Personicx you can profile your most profitable customers, increase their lifetime value to you and find others just like them.

Personicx has been created by Acxiom from two key market drivers - lifestage and income, which are then overlaid with behavioural data. Personicx is built from the most recent Acxiom survey data, and is updated annually.

With Personicx you can:

identify potential for your product or service in any area   develop new products and services to match customer needs   create promotional campaigns with the right offer, message and creative treatment   plan national and local media to reach prospects most likely to become customers   arrange door drop campaigns geographically by profiling high potential areas for your product   select prospects for national mailings   drive targeted telemarketing campaigns   select the best targets for cross-selling and up-selling   identify and target customers most likely to defect to reduce churn

Personicx profiles can be supplied to suit any geographic area:

Oxford Retail Consultants's hex-based retail centre catchments   postal sectors   new Census output areas   drivetime   drive distance   radii   travel to work areas (TTWA)

Please contact us for more information.