Two vital pieces of information required when evaluating the retail profile of a town are:

What is the definition of the town i.e. its centre, its major suburban areas, its retail parks and shopping centres?   Where spend actually comes from i.e. the catchment of the town as influenced by the relative competitiveness of the town and its competitors, not an arbitrary one driven purely by drive time for example

This new range of Retail Centre Catchment Profiles is based upon the latest available spend data and retail provision information.

The catchment boundaries are generated using Oxford Retail Consultant's Retail Sales & Profit model (RSPM) - the UK's only fully integrated supply and demand gravity model:

catchments reflect consumer shopping patterns, accounting for competitive intensity, validated and calibrated using sample consumer research. Catchments are not just based on drive times   we use our own hexagonal geography - more accurate, more detailed and more informative than postal sector geography   we use the highest quality data on supply and demand - created for Oxford Retail Consultants, now available to you

Three One-page Reports

The full profile comes in three one-page reports for each town, which can be purchased individually, and can be supplied either as hard copy or in pdf format.

Report One - Catchment Profile and Spend

Catchment Boundary maps based on the value of spend on comparison and convenience goods:     primary - 50% of spend in defined retail centre     secondary - 75%     tertiary - 90% (the practical limit of the retail centre catchment)   thematic map identifying source of spend on comparison goods in defined town and spend density by hex     the "weighted catchment"   catchment spend summary (comparison and convenience goods)   population summary   national ranking based on catchment spend potential   a list of the top 20 major multiple town centre retailers and whether they are present or not in the town centre

Report Two - Retail Provision & Product Profile

catchment spend by product category (adjusted to 100%)   number of multiple retail outlets by category vs GB average within catchment

Report Three - Demographic, economic and lifestyle profile

100% adjusted catchment     Personicx lifestyle profile summary     Census demographic profile (based on 2001 Census Data)     population projections to 2016     historic unemployment trends

Price per centre:

Report 1 - £350 + VAT   Report 2 - £300 + VAT   Report 3 - £300 + VAT

Oxford Retail Consultants reserves the right to change prices at any time. Please contact us for more information.