The above thematic map shows the origins of a passing audience for a hypothetical billboard site on the A404 near High Wycombe. The deeper the red the greater the percentage of total views, or 'Opportunities To See' (OTS). As the percentage of total OTS diminishes, so the colour fades to blue. This data is grouped by ward boundaries – click on any one of these to reveal the ward name and the proportion of OTS.

This data can be provided for any existing, or potential, billboard in Great Britain.

Further to this we also provide detailed demographics for the passing audience which can be broken down by day-parts (e.g. for digital sites), where required.

Clients include JCDecaux, Clear Channel & Ocean Outdoor.

To learn more please contact Ben Aspinall on 01865 821112.