By modelling the movement of people on key trips across Great Britain and linking this data back to, amongst other things, census and lifestyle data we can provide a unique insight into individual site audience profiles. This currently includes general overviews looking at:

age   sex   social class

However, we hold many key census variables including data on:

accommodation type   economic activity   employment industry   ethnicity   health   household tenure   marital status   number of household cars   occupation type

Beyond this we use Acxiom's Personicx Geo lifestyle data to provide a unique insight into lifestyle information based on behavioural data, lifestage and affluence. Personicx can provide information detailing an audience by grouping people within one of the unique 60 cluster groups but can also summarise people into a detailed 4 (lifestage) x 5 (affluence) matrix.

Beyond this we will shortly be providing household spend data, offering an insight into your audiences spending habits by product category.

We can also provide linked TGI data however this would be on a bespoke basis.

To see an example of this output please click on the Case Studies link on your left.

For more information, please contact us.