Using modelling techniques already developed by Oxford Retail Consultants for retail, housing, leisure and property developers, we have developed a system that models all journeys across Great Britain, taking proper account of:

the motivations behind trips   time factors (right through from month of the year, day of the week and time of day variations)   accurate road speeds   the make up of the people making these trips

Essentially strada seeks to model all trips from the home (allowing us to source amongst other things the demographics and lifestyle data) to various destinations, including (but not limited to):

work   leisure   retail (food and non food)   tourist destinations   holiday (external GB, i.e. airports, ferry ports etc)

Crucially this model is not site-centric, i.e. it is not developed around information on a select number of sites that other sites are then categorised against, but instead strada is focused on individuals, their motivating factors and the trips they make.

Developed initially for the Out Of Home (OOH) media market, this enables us to interrogate the data held within the system to offer information on any OOH audience requested, whether this is for:

an individual site (e.g. a town centre bus stop 6 sheet)   a group of sites (e.g. all town centre bus stop 6 sheets)   or across any selected media types (e.g. a selection of bus stop 6 sheets, buses and billboards)

Please contact us for more detailed document on our modelling techniques.